How I’m Generating Life Insurance Leads for Under $5 (While Most Advisors Pay $50+)
How I’m Beating the System and Getting High-Quality Leads for Less Than $5
Most advisors are out here burning money on leads that never convert.
They’re dropping $50, $100, even $200 per lead, chasing people who:
❌ Never answer the phone
❌ Ghost them after one message
❌ Were never serious to begin with
And then they tell themselves “that’s just the cost of doing business.”
No, it’s the cost of bad strategy.
Meanwhile, I’m pulling in exclusive, high-intent leads for less than $5.
Not shared leads. Not recycled garbage. Just a consistent pipeline of people who actually want life insurance.
Here’s how I do it:
Why Most Advisors Are Overpaying
Your lead costs aren’t high because ads are expensive.
Your lead costs are high because your system is broken.
Here’s what’s draining your wallet:
❌ Weak targeting – If your ad is trying to reach "everyone," you’re reaching no one.
❌ Boring messaging – Nobody cares about your policy options. They care about their problems. Your ads should hit them where it hurts.
❌ Overcomplicated funnels – Stop sending people to a 10-field form. Nobody wants to fill that out.
❌ Zero follow-up – If you’re calling leads once and moving on, you might as well just donate your ad budget to charity.
How I’m Paying Less Than $5 Per Lead
I stopped doing what every other struggling advisor was doing and built a system that actually works.
✅ Step 1: Make My Social Media Page a Trust Machine
If your Instagram or Facebook profile looks sketchy, your leads are dead before they even DM you.
What I fixed:
My bio immediately tells people what I do and how I help
My Highlights show proof—testimonials, FAQs, and wins
My posts are designed to get engagement, not just look pretty
When people check me out, they don’t have questions. They have confidence.
✅ Step 2: Run Ads That Don’t Suck
Most advisors run trash ads that sound like corporate brochures.
I do it differently:
🎯 Hook: Grab attention in the first second (Example: “What happens to your family if you don’t make it home tomorrow?”)
🔥 Value: Make it stupid simple (Example: “Life insurance is cheaper than Netflix.”)
🚀 CTA: Tell them EXACTLY what to do (Example: “Comment ‘INFO’ and I’ll send you details.”)
Simple. Direct. And it works.
✅ Step 3: Make Leads Come to Me
Instead of sending people to some clunky landing page (where they leave instantly), I flip the script:
👉 I get them to comment or DM me first.
Now, instead of forcing them into a funnel they don’t want, I start a real conversation.
They reach out first. Which means they’re already warmed up before I even message them.
✅ Step 4: Use a DM Script That Closes Deals
Once they DM me, I don’t send a five-paragraph essay (because nobody reads that).
I use a plug-and-play script that:
Feels like a normal conversation (not a sales pitch)
Moves them toward a call without pushing them away
Filters out time-wasters so I only talk to people ready to buy
By the time we hop on a call, they already know who I am and why life insurance makes sense for them.
The Results? More Leads. Less Money. Bigger Sales.
🔥 $5 (or less) per lead (some as low as $1.35)
🔥 Exclusive, high-intent leads (not shared with 20 other agents)
🔥 A system that works 24/7 while I focus on closing deals
Want Me to Set This Up for You?
If you’re tired of overpaying for leads that don’t convert, I can fix it.
🚀 Book a call, and I’ll walk you through exactly how to cut your lead costs and start closing more deals.
Or keep paying 10x more for leads that ghost you. Your call. 🚀